The scary part of leaving a platform isn’t the new one. It’s the history: years of products, customers, orders and URLs that rank. A move that loses any of it costs more than it saves.
So we treat a migration as a script that can run as many times as it takes, not a one-shot export.
How the move runs
- Scope, in writing — what moves, what maps where, what stays behind, approved before any work starts.
- Script the move — against your store’s API, Shopify or Woo, so it’s re-runnable. A mismatch means a fix and a re-run, never a redo.
- Rehearse on a copy — full runs into a staging store, as many times as it takes, reviewed with your real data.
- Cut over, verified — final sync, checks pass, DNS flips, and the 301 map goes live with it.
Everything on the truck
Products and variants, categories, customers and orders, content and SEO all move — and the piece your old platform never had, the decoration setup: print areas and per-technique pricing, rebuilt as rules.
The 301 map goes live with the cutover, so rankings follow the move and customers never see a gap.
Filed under MigrationAll posts
